By late 2023, people could bet on sports online and/or at retail locations in about three-quarters of all states. Spending on sports betting continued to grow at a record-breaking pace in 2023 as more states legalized it after the U.S. What’s more, sports fans have embraced betting outlets promoted in inescapable TV ads featuring big-name actors and athletes. People are getting out to casinos to bet more money alongside other gamblers on slot machines, poker, and other games.